Sodium Percarbonate Market Showcase Improved Sales with Expansion across Prime Economies, reports Fact.MR study

According to a new Fact.MR report, global demand for sodium percarbonate accounted for a sales volume of 1051 KT in 2018, which is projected to grow substantially through 2019 and beyond. A plethora of factors are shaping growth in the sodium percarbonate market, ranging from growing demand for low-cost cleaning agents to shifting customer preference for eco-friendly bleach products. 

The Fact.MR study finds that the demand for sodium percarbonate is being buoyed by its extensive functional benefits in both industrial and household cleaning applications. Powerful bleaching, disinfection, and cleaning capabilities are the key attributes that are highly likely to remain key influencers, sustaining sodium percarbonate sales over the forthcoming years. 

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According to the study, significant adoption of sodium percarbonate for laundry and cleaning applications, which collectively contributed to nearly 90% sales in 2018, continue to uplift the market growth significantly. Moreover, the growing use of sodium percarbonate as a formulating ingredient in deck, carpet, household, and laundry cleaning products has been creating notable growth avenues for stakeholders. Additionally, ultra-concentrated bleaches, which typically contain 80-100% oxygen bleaching agent, such as sodium percarbonate, are witnessing wide adoption as effective cleaning and bleaching agents. Increasing demand for better cleaning solutions with high oxygen content is likely to underpin the sales of sodium percarbonate based ultra-concentrated products through 2029. 

The market for powdered percarbonate is witnessing a slight dip in some of the western countries that have particularly adopted liquid formulations, as a result of which several players have limited their sodium percarbonate production in such regions. For instance, European laundry market’s transition to liquid products prompted Solvay to shut the 50,000 tons pa capacity plant in Warrington, UK. Amid such a turmoil in sodium percarbonate market, leading players are building and reinforcing partnerships with global innovators, focusing on a broader penetration in developing countries, and exploring technology for improved cleaning solutions. With the West showing an increased appetite for liquid laundry products, players in sodium percarbonate market have also renewed their focus on technology to develop stable sodium percarbonate formulations for use in liquid laundry products. With a stable sodium percarbonate technology, partakers are eyeing to revive the adoption of sodium percarbonate for cleaning and laundry applications in Europe and North America. 

Several companies have increased their focus on safety, storage, and handling aspects of sodium percarbonate to appeal a larger audience. For instance,   OCI is leveraging advanced technologies to minimize the risk of undesired decomposition and to delay the natural decomposition of sodium percarbonate products. 

Though East Asia remains the leading market in sodium percarbonate landscape, the South Asia & Oceania cluster is likely to create a mine of opportunities for stakeholders in the near future. Structural opportunity in developing markets, such as China, India, and South Korea are estimated to drive long-term growth, supported by technology development. 

Fact.MR study presents a long-term outlook of the sodium percarbonate market for the period 2019 to 2029. The sodium percarbonate market revenues are projected to roughly record a CAGR of 3% through 2029.

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Kemira, which has been among the leading players in sodium percarbonate market, is pioneering the development of eco-friendly substitutes for hypochlorite, which are not associated with the release of any harmful residuals. The company’s products in this category are claimed to accelerate dissolution process and facilitate alleviation of the repulping time. Kemira recently announced the closure of its only sodium percarbonate production line, based in Sweden. The company had already debottlenecked one of the key bleaching chemical plants (based in Finland), and is now directing more of its hydrogen peroxide capacity to its customers in the pulp segment.